On Running - The Big Softie

A film for On Running's "The Big Softie", produced by newformat.io. We ran a high-speed orbital around the shoe with the Phantom 4K on motion control, then exported the camera data so a CGI world could be built around the live shot. High-speed capture, robot orbit, CGI locked to the lens.

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Credits Studio Dropped
Motion Control: Cedric Soltani
Motion Control Assistant: Juri Lotz

Full Credits
Creative Lead, Production and Post Production: @newformat.io
DoP: @patrick___pichler
Bolt Motion Control: @cedric_soltani
Bolt Motion Control Assistant: @jurilotz
Studio: @studiodropped
Sound Design: @studioteiwas