Puma x BSTN - Dennis Schröder

For this online campaign, the brief was all about texture. We crafted a soundscape that is intentionally crunchy and saturated, leaning into a warm, tape-like character. A custom lo-fi hip hop beat served as the final piece of the puzzle, tying the grit and the rhythm together perfectly.

External content blocked

This content is hosted by Vimeo. If you load it, data may be transferred to this provider.

Credits Studio Dropped
Sound Design and Mix: Tarek Soltani

Full Credits
Client: @ds17_fg for @puma x @bstnstore
Director & Editor: @thomasvankristen
DOP: @manuelzoller_
Brand Manager PUMA: @akinho77
Team BSTN: @filipgorski @marcotarara
Styling: @elevatedlifestory
Music, Sounddesign and Mix: @_tarekso
Grading: @connorjbailey